HSG – Hispanic Research


It is no secret that Hispanic population is the fastest growing segment in the United States and that Hispanic consumers are an integral part of the marketplace with close to $1 trillion in buying power.

HSG Group will allow you to plan an effective Hispanic marketing strategy for your product or service; you might not be reaching over 45 million consumers in your target market!

Why BILATERAL for Hispanic research? Simply put ... peace of mind. With our HSG you know your research will be done right. You can count on our in-house Hispanic research team of moderators, research consultants, analysts, and project directors experienced in both Hispanic research and general market research.

With HSG-Hispanic research group you will:

Discover your Hispanic audience - Learn which consumers to target, what needs your product can fulfill and how Hispanics use your product or category.

Explore how best to reach them - Learn how to position your products or services to Hispanics and determine the right message to effectively reach them.

Grow your business among that group - Measure the impact of your marketing and product strategies on the Hispanic market and grow your share in that market.

By providing clear guidance and outlining a road map of the steps involved, BILATERAL through HSG makes the Hispanic marketing research process easier and less daunting.

HSG advantages


Demystifies Hispanic consumers:

* Makes it easy to conduct Hispanic research

* Enables you to craft effective messages and product strategies for the Hispanic market

* Gives you the flexibility to begin and end your Hispanic research at any step

* Count on our extensive Hispanic research, CS and Retail support experience across categories, including consumer products, financial services, utilities, restaurants, communications and travel.

Count on our client service: the perfect blend of big-company resources and small-company responsiveness and flexibility. But most of all, count on BILATERAL’s HSG to simplify your Hispanic marketing processes.
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